The book

Managing AI.
A practical field guide.

The longer-form argument behind the writing on this site: that applying AI well is a management discipline, not a magic trick — and it can be learned.

"A must-read for anyone working with AI"
Managing AI by Scott Falconer — book cover

Inside the book

Six themes, one practical playbook.

  • 01When not to use AI
  • 02Who owns the output
  • 03How you know it worked
  • 04Where human judgment has to stay in the loop
  • 05How teams review, test, and improve the work
  • 06What responsible use looks like after the demo is over

Early readers

What they've said.

I consider it required reading for my team. It's rare that something can demystify and at the same time inspire.
Javier S., CEO
I would recommend this book to anyone wanting to understand how things are changing and what is happening in the AI world today.
Karen L., Reader